One of the most difficult things to do in small business is keep the momentum going. Because small business, direct sales or multi-level marketing can be very energy draining, it is hard to keep going and to stay focused on the end result.
Everyone should have their business and marketing plans written out, preferably at the beginning of each year. This can seem like a daunting task but is vitally important for consistent growth. This document helps to focus your efforts and determine what works and what needs to be tweaked. If you don’t have one for your business their is not time like the present to work on one.
I realized the other day that it can also serve as encouragement to keep going. I was feeling a little tired of working hard and feeling like I was not making any progress. I always find summer a little more challenging because people are often going in many different directions, taking a vacation, looking after children home from school, doing sports camps etc. This takes their mind off their business and therefore often slows down mine. I decided to take a look at my “plan” and was delighted to find that I was right on track for both sales and new clients. Additionally, I have added another business to my daily focus and was able to flesh out how to build that more efficiently. If I did not have the plan, I would have nothing by which to measure my efforts. From all of that I was encouraged to keep moving and follow the plan.
From time-to-time we all need to stop and take stock our our efforts. Sometimes the things we are doing need to be changed a little. Sometimes we just need to keep doing what we are doing and we will see results.
So how is your plan going? It’s a good time to take a look!
You’re completely right about having a business plan. How can anyone make progress if they don’t know where they’re going or how to get there. For example, if a business owner wants to get big enough to hire two additional employees by the end of the year, there needs to be a comprehensive plan with many smaller goals in place first. So many people just don’t get this point. Many think that they can just go through each day and work in an unstructured way. Most are surprised when they don’t achieve their goals too. If more people followed strict business plans, there would be far less failed businesses out there. You made some great points!
Kimberly Grass, MBA, CRESS
Virtual Workforce LLC
“Let Us Lighten the Load”
Newmarket, NH 03857
Phone: (603)292-5716
Fax: (603) 292-5914
E-mail: kgrass@vworkforcellc.com
Website: http://www.vworkforcellc.com